Do you like a hug? Every Monday you can get a free hug at Avenida Paulista. Find out how!

Every Monday, 5 to 10 people go to the Paulista
to hug anyone with arms wide open

The idea came from Rachel, the daughter of Chris Julian from Zoe. She found out about this international Free Hugs campaing on the internet on 2009 and decided to do the same in Sao Paulo. A group of Zoe went to Parque Ibirapuera and it was a hit. Since then, they do this every Monday night at Paulista Avenue with signs reading "Abracos". According to Chris, nearly 1,500,000 people walk Avenida Paulista everyday and the Zoe team intention is to share something simple and free. That's the purpose! It's worth a hug, doesn't it?

One more thing, after the hug sections, they often go to Starbucks for coffee and chat. And then head over to a Pizzeria for dinner.

 

What is Zoe?
Zoe is a different kind of evangelical church that offers meetings every Saturday night. One of their principles is going to people instead of just inviting them to join.

Service
What: Free Hugs @ Paulista Avenue
Where: Avenida Paulista, 1027 (in front of the Oi Store)
When: Every Monday from 6h30pm to 7pm

Sao Paulo: Unimaginable!

On 2010, the SPturis (Sao Paulo tourism department) prepared this video advertisement of São Paulo but it has never been published it here. It shows a little bit of the city features, such as: Alex Atala's new dish, DJ Marky's soundtrack, a Campana brother's armchair design, and characters represented by street art paints crossing several landmarks of the city.

All these expressions were compiled and produced by Fernando Meirelles and directed by Paulinho Caruso to become a campaign of São Paulo Turismo entitled "Unimaginable".