Consumers spend more on the Rua 25 de Março than in Shopping Centers

Rua 25 de Março is a huge street market where is possible to find even a tiny thimble

Last year, consumers spent more in the region of the Rua 25 de Março (25th of March) — located in the center of Sao Paulo —, than in the malls, according to a survey prepared by the agency TNS. On the average, during 2009, it was spent R$ 193.45 on 25 March, against R$ 140 spent on shopping centers.

The total turnover of the popular stores was estimated at R$ 17.646 billion last year. Malls sold R$ 69.7 billion in the same period. The luxury market is evaluated on R$ 1.6 billion per year, which 75% is concentrated in Sao Paulo.

The middle class remains the most customers of the 25th of March Street, according to the survey, 56% of the public street are class A and B and 44%, Class C and D.