The Ex Soccer Player Pelé composed a song to Sao Paulo

The former ex football player Pele has composed lyrics and music honoring the city of São Paulo. The King's Cup recorded a video and besides compose the song, Pele gave all his image rights to the footage. Currently, Pele is one of the Brazilians most well-known in the world. And according to him, Sao Paulo is the city where he lived most of his great moments.

"Olha lá São Paulo", (Portuguese) produced by Zero Movies and Banda Sonora. Arrangement and Music Production: Maestro Ruriá Duprat. Director: Sergio Amon

The video will be part of the campaign “Visit Sao Paulo. Sung by many, built for everyone", to be released on November 20. The tourism market in the city has grown quite well. Only this year, Sao Paulo has received numerous awards and recognitions, among them:

• 1st destination of the Americas 
• 12th in the world at international events, according to the ICCA (Internacional
  Congress & Convention Association)
  
• The biggest Digital city in Latin America, according to a study Motorola and Research Convergence
• 8th fashion city in the world, released by the Global Language Monitor
  
• Elected the best city in Brazil on the prize The Best of Travel and Tourism.

São Paulo wants to attract many visitors for Christmas and reach the number of 11 million tourists — already achieved in 2008. Apart from the attractions of cultural tourism throughout the city that will be part of the project Enlighten Christmas, São Paulo has 90 shopping centers and more than 240 thousand shops, including those ones of the Oscar Freire Street, voted the 9th most luxurious street in the world for Excellence Mystery Shopping International, an organization that brings together research institutes market in several countries.