São Paulo is part of the campaign October Rose prevention of breast cancer organized by the Association Breast Cancer Awareness. The sculptures of the Muses of Engineering and Architecture, placed at the corner of Av. Faria Lima and Rua Amauri, were chosen to be part of it.
The action takes place during whole October in more than 60 countries, lighting monuments with the color pink, aiming to warn women about the prevention of breast cancer.
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