Sao Paulo broke into the Top 10 fashion cities

While New York lost its position to Milan as the world capital of fashion, São Paulo jumped from 33rd to 8th positionin in the Global Language Monitor’s annual global survey. That's a non-profit U.S. group that tracks the frequency of words and phrases in the media. Following São Paulo, Brazil is also represented by the Rio de Janeiro, which jumped from 30th to 17th position. While Europe represents the majority of the top ranking with Paris, Rome and London respectively in 3rd, 4th and 5th place, cities in developing countries are also becoming the world reference fashion, such as: Hong Kong, which moved to 7th place, Shanghai and New Delhi, side by side with the 15th and 16th place. Millie Lorenzo Payack, director of the Global Language Monitor has an explanation for this phenomenon. “The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack.

[photo by spfw website]